Exposure
From CaseyPedia
Exposure is the sum total of all sweet media that an entrepreneur has accumulated. It is a well-documented fact that the only way out of $2.2 million in debt is to generate as much exposure as possible via numerous interviews, news articles, editorials, and sweet links, even if you do not have a concrete plan in place to convert said exposure into money. Whether faced with massive debt, marital problems, lawsuits, or felony mortgage fraud, exposure makes it all worthwhile.
Exposure can be physically manifested as magic exposure beans, which aspiring real-estate felon Casey Serin has been known to trade a variety of things (both tangible and intangible) to obtain.
[edit] Casey Serin on Exposure
"Any exposure is good exposure as long as you leverage it properly."[1]
"Anybody who's into marketing or promotion knows that good or bad exposure is good exposure - as long as you're able to leverage it."[2]
"Hey, if I can get a place to stay and have some exposure in other country maybe I can make a few stops on the way back home."[3]
"Again, again, my vacations are actually paying me money, through exposure and through additional contacts. I mean, you don't understand it, which is fine."[4]
[edit] References
- ↑ Blogger learns how to monetise hate, Sydney Morning Herald, Juen 19th 2007
- ↑ Jon Ronson On... Crushed Egos, Jon Ronson radio show
- ↑ Touring the World and Paying Off Debt, IAFF, June 21st, 2007
- ↑ IAFF Talkcast 4, June 29th, 2007
