From the “Publisher” of Casey’s Foreclosure Book…

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June 10th 2007: in this post on IAFF, Casey's publisher speaks, in terms almost as deluded as Casey.

Casey's publisher makes the first of a promised weekly series of guest posts on IAFF. He expends over 4,000 words on a lengthy self-justification that reveals him to be as rah-rah its-all-good failing-forward nutso as Casey.

The publishers' identity is not revealed: "Who we are is unimportant at this point, due to the fact we don’t want our office being hammered with phone calls and emails." However, the promised "foreclosure book" is in fact just the first product in a Casey-branded blitz:

Our agreement with Casey is much deeper than merely a “book” or “publishing deal”. It’s a joint venture that encompasses an information product series, including: multiple books, home study courses, teleseminars, live events, workshops, speaking engagements, coaching and consulting programs, etc…

He expresses frustration over the IAFF shutdown ("the worst move Casey could have made") and admits only partial responsibility for forcing its return ("maybe 20% correct"). He did, however, apply certain privileged "leverage" to Casey "to bring him back to reality as it pertained to our agreement":

We have been privy to many details in Casey’s life he’s revealed only to a close few in his “inner circle” and some details he’s never shared with anyone. These things were “leverage points” we had to use with Casey to point out what route we “could” take.

During the shutdown, Casey apparently went into partner-ignore mode:

Dozens of phone calls, voice messages, and emails went unanswered. [...] All of a sudden, we felt we were being treated like one of Casey’s creditors, and totally ignored by him.

Get used to it. This is what Casey does.

Our agreement with Casey is structured more like a joint venture. We both brought something of value to the table. A breakdown on one side, means failure for the complete project. [...] Those days we didn’t hear from Casey really made us think “why did we get involved with Casey in the first place?”

Again: get used to it. This is what Casey does.

Casey is described as "judgement proof", unless the plaintiff knows the really dirty secrets: "Having “insider information” into Casey’s life, allowed us to touch on some hot buttons that Casey’s creditors have no clue about." He is also described as "unemployable": "W-2 Employers want star employees that are stable, honest, and trustworthy. Their “perception” of Casey will be the opposite." An elaborate "worse case scenario that would probably occur" is sketched:

Casey is finally hired by someone. He starts work. Then, several of the true “haterz” of Casey, people that genuinely hate Casey with a passion, will find out where Casey works, and call his workplace obsessively to harass Casey and his Employer. Casey would then be fired, because it would drain time and energy from the Employers workplace.

This seems unlikely. Most haterz would be supportive of Casey finally taking regular, stable, paid employment: advice they have been giving him since day 1 of the saga.

The publisher sees Casey as "a brand": "He’s definitely unique. Whether you agree with him or his actions, his life and experiences are exceptionally compelling to follow."

The book is carefully positioned as a tell-all story, which will include "juicy details" of the IAFF shutdown ("will definitely make it even more compelling and informative") and "microscopic detail" of Casey's eight disastrous deals. Readers are solicited for input:

What is the biggest question you have for Casey that you’re just dying to know the answer to? What do you want to see in Casey’s first book? You can even be quoted in the book as “haterz” or as “supporterz”.

Odds on any further information being revealed on IAFF: very very low.

It is repeatedly stated that Casey is responsible for marketing the book:

Publishers typically don’t market your book for you. That is a common myth and assumption. They distribute it. Authors need to take marketing responsibility for their book to have more success.
Authors greatly enhance the success of the book by taking 100% responsibility for marketing their book.

Mark Victor Hansen and Jack Canfield, author of the insipid platitudes of the "Chicken Soup For The Soul" series, are held up as good examples for Casey.

The post ends with typical Casey-esque "failing forward" affirmations: Casey has "failed fast" and is in a position to "lay the proper groundwork that will allow him to accelerate to millionaire status" as long as he avoids "weakening decisions" and starts making "strengthening decisions". Barf.

[edit] Revisions

Casey edits the post to fix a malapropism: "In his book forward foreword". Amusingly, the first attempted correction again gets it wrong: "foreward".

[edit] Comments

A number of commenters pick up on the "forward" error:

Only Casey Serin would sign an agreement with a “publisher” who doesn’t understand the difference between “forward” and “foreword.”
It’s a FOREWORD, not a forward. I can tell that you are really into the written word. Really got your finger on the pulse of the publishing world, eh?

The vacuous content is also attacked:

More pseudo-intellectual quackery designed to help and inspire, but more importantly, to line the pockets of charlatans. As a publisher, you seem very skilled at writing a lot of filler. You should apologize for wasting people’s time. What a lots of words that essentially say nothing. I am indeed blown away — by hot air.

[edit] Reactions

The immediate reaction at EN is underwhelming; flailing forward asks "Has anyone actually made it all the way through this pile of horseshit?" and Lost Cause's summary is short but damning: "Maybe a publisher, but certainly no editor."

Honestly Wondering notes that the "publisher" sounds like a one-man band:

The only undeniable truth that I got out of it was that this isn't a real publishing company of any kind, self or otherwise. The guy interchanges "I" and "we" WAY too often for someone representing a real company.. the only time he drops into the plural is when he's trying to sound like a player; otherwise, it's all the first-person singular. That's a dead giveaway. Any real publishing company would be more pissed at their rep posting this than with Casey taking IAFF down to start with.

Based on the information given that the "publisher" referred a $500 advertiser to Casey, some haterz speculate that the publisher may be Damion Lupo's Denali Media. R-Boy ("FYI: not Lupo") and a subsequent EN post by Rob Dawg suggests that this is not the case:

This is the point where you scream and shout about being teased. First thanks for the Lupo stuff. We'll put him on the list because he deserves it but he ain't the publisher. We really do know everything and have almost all the permission and confirmation we need including making sure the innocent are protected.

An angry comment by Duane LeGate drops a hint: "Mr Publisher?? Or should I say transcriptionist..." He goes on to comment "tomorrow... I'm bringing the house down...", which is echoed by R-Boy: "We all are Duane."

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