Itsallgood

From CaseyPedia

Itsallgood or it's all good (among the illiterate, also: its all good [sic]) is an ultimately meaningless phrase commonly used by Web 2.0 marketing personality Casey Serin to convince himself, and other vacuous airheads, that things are actually not quite as bad as they may seem.

Examples:

Thanks [...] for putting together a master list of Top 5 Pieces of Advice I Have Been Ignoring. There are more than 5 but its all good - I will address all of them.^[1].

We gave it a shot but things didn’t work out between Duane and I. Sponsorship will end on Feb 15th. It’s all good though…^[2]

Serin describes it's-all-good as part of his personality:

I’m usually a pretty happy-go-lucky-its-all-good guy. That’s the only way to live life. Negativity will not get you anywhere. My problem is maybe having a little too much ITSALLGOODness.^[3]

The phrase has become so indelibly associated with Casey Serin that it became the backing for a dance mix by Casey Fannnnn, the track commencing with Serin intoning "Itsallgood - itsallgood - itsallgood" 32 times to start the mix. The original recording was sourced from one of his talkcasts.

This phrase is the opposite of "things haven't been completely all good".

[edit] References

1. ↑ Top 5 Advice They Say I Have Been Ignoring, IAFF, January 31st 2007
2. ↑ Duane is Out, IAFF, February 2nd 2007
3. ↑ A little too much ITSALLGOODness..., comment on IAFF, April 20th 2007 at 4:09 pm