Joint Venture/Cache

From CaseyPedia

PageDaddy.com

Marty Stewart

Las Vegas, Nevada

JV Proposal for Casey Serin

Casey, per our discussion on 3-21-07, we’ll call this potential joint venture: “Project Foreclosure”

“Project Monetize My Foreclosures”

Primary goal is to further spread the word about IamFacingForeclosure.com in order to create multiple info-products and a flood of buyers to monetize the I am Facing Foreclosure website, and all other real estate, mortgage, and foreclosure products. Plus, build up a large, highly targeted email list.

This will be accomplished in part by:

Step 1 - Create short and long term overall brainstorming strategy in order to create a time line of what should be done, in what order, and when. This will remain flexible, however, provide an overall guide in constantly moving forward.

Step 2 - Continue to create a massive "inner page" infrastructure utilizing other real estate related content, affiliate program content, and more blog post content, to create a massive Foreclosure Authority website.

Step 3- Drive a massive amount of natural organic search engine traffic continually over a sustained period of time.

Step 4 - Continually create new and fresh content each week, to be cutting edge, authorative, and current.

This will create a sought after media powerhouse, specifically to the Foreclosure and Real Estate world in general, thus further branding Casey Serin as a real estate and foreclosure expert.

I am Facing Foreclosure Overview:

The basic overview is that PageDaddy will be assisting Casey with overall short and long term strategy and creative consulting in further developing a massive content website infrastructure on IamFacingForeclosure.com, creating multiple info-products and ways to monetize the website(s), then driving a massive amount of ongoing traffic to that website infrastructure.

Casey will create and supply content including audio, video, in-print, etc. basically anything digital for PageDaddy to repurpose into webpages and traffic driving tools, as well as creating various info-products.

PageDaddy will also help Casey create content each week on a consistent basis. This will be done via phone, and various things will be recorded via phone audio, in order to be transcribed for in-print content. Blog moderating will also be handled, as to free Casey to work on revenue producing things, such as more content creation, and publicity / media interviews.

Monetization will include sales of various foreclosure info-products, membership area, teleseminars, and other ongoing products and services. Plus, very importantly, building up a massive targeted email list, to continually relationship build and market to them via email, further branding Casey Serin.

Responsibilities:

Casey's Team

- Supply all content in digital format to PageDaddy.

- Content includes: audio, video, transcripts, in-print content, articles, etc.

- More content = more web pages and more tools to drive traffic.

- Any other things that may be needed relating to sales and marketing, and product creation.

- Make himself available multiple hours per week via phone to create content.

PageDaddy's Team

- Marty will provide any and ongoing creative consulting to Casey for any portion of his business and projects ("fresh eyes" and experience are good to have!).

- Marty will leverage other major business contacts that can help this jv, such as another jv partner that has a highly targeted list of 25,000 real estate investors. This list is double-opt-in. Also, other big name gurus can be leveraged for distribution channels and other assistance at the appropriate times.

- The PageDaddy Team will take all content and "prep" it for the various repurposing for web pages and for traffic driving purposes.

- Any audio and video content to be transcribed from our weekly content creation calls, will be paid for by PageDaddy. We do have an audio transcription team we outsource things to.

- The Page Daddy Team will take the transcripts and in-print content and repurpose it into individual web pages.

- Video and audio content will be repurposed into clips and uploaded to all Video and Audio Upload sites.

- In-print content will be repurposed into articles and uploaded the the Article Directories and Social Networking Sites.

- Various other traffic driving strategies will be implemented.

- Will assist in creating weekly relationship building emails (Casey to approve messages before emailing) to market to the email list ongoing.

- Will help coordinate any phone Teleseminars.

- Set up a 1ShoppingCart.com Account (if there isn't one, or comparable already) for use of capturing email opt-ins and to have tracking link codes.

- Set up an AskDatabase.com account for capturing people's questions.

- Set up an InstantAudioGenerator.com account for audio multimedia.

- Will be hiring at least one full time virtual assistant who will work 160 hours per month on this project.

- Any other things related to driving traffic (not including costs related to any paid PPC Campaigns or paid Press Releases such as PRWeb.com)

- We'll cover many of these costs upfront, but as soon as cash-flow warrants, the joint venture revenue will pay directly for these, and then PageDaddy will be reimbursed for any out of pocket costs from the start.

- Have access to another jv partner who has over $75,000 in audio visual equipment for filming, editing, and video production.

Traffic Driving and Infrastructure Plan:

- This is a basic overview of just some of the main ways traffic will be driven.

- Click Here to see more details.

Things to Point Out:

- There should be a defined sales 'funnel' and sales process to capture people's emails, and to sell products.

- Sales items need to be defined.

- High-end backend sales and up-sells need to be created for more revenue.

- Sponsorships / Advertising can be sold at the appropriate time.

- The sole reason for getting involved is seeing the 'big picture' with your project. One to three year phenomenal growth potential of branding you and your business - in the $ Millions!

Summary:

- This is a long-term consistent effort to make this a success.

- Four to six months from now, will probably yield greater results vs. month one to three. Unrealistic expectations should not be expected overnight.

- The Traffic Driving Plan will lay the infrastructure to continually throw in new fresh content to create a flood of traffic consistently.

- All of your existing publicity and notoriety will create a synergistic effect combined with the Internet Marketing.

- All PageDaddy efforts will compliment and accelerate the whole combined marketing efforts of your business.

- This will lay all the groundwork necessary to be able to upsell many more products and services into the future.

- Some stuff that PageDaddy does will not be 100% trackable, but nonetheless be a complete benefit to you.

- PageDaddy will be focused 100% on Internet Marketing. Any webmaster / website tasks should be handled by another company. We can refer to you a highly reliable one we're moving all of our day to day website work to, so we can stay focused on the revenue producing things.

Things to be Determined:

• Initial overall brainstorming session, to get ideas, put them on a time line in priority sequence.

• What are all of the saleable products and services, including upsells?

• What rev-share % PageDaddy will receive for helping create and market infoproducts and seminars around Casey Serin and the I am Facing Foreclosure.com website now and in the future?

• A formal agreement to be drawn up to formalize things after we discuss.

More Pages = More Profits