Massage
From CaseyPedia
Massaging is the process of stroking an opportunity until it's ripe to unleash its juicy passive income.
Although to the outside world Casey appears to spend his days alternately napping and indulging himself in self-delusional entrepreneurial fantasies, he does in fact devote most of his time to massaging sweet deals:
I see opportunities everywhere. Most deals are not so sweet on the surface. One must learn how to analyze every deal and look for ways to structure it and make sure it’s win-win. It’s like putting the pieces of the puzzle together. There is a lot of work to be done in nurturing and massaging the deal until it’s ripe for juicing.[1]
Massage is also the means by which Casey believes his rambling braindump will become a best-selling Foreclosure Book:
We have sessions where I’m talking out my story with all the juicy details and recording everything as it comes. This “brain dump” then goes to the transcriber to be converted to text. Then we massage and edit the text. It’s a fun process and not as hard as I thought.[2]
[edit] References
- ↑ I am Facing Foreclosure Fan Mail, IAFF, comment on February 22nd 2007 at 11:09 am
- ↑ #6 Foreclosure Search on Google, Talking Foreclosure Book, IAFF, May 3rd 2007
